• Despite of a successful career with numerous albums, hits and awards as well as recognition beyond local shores, Dato’ Siti still dreamt to have her own beauty brand. 

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• Sharing this outlook with her loving husband, Datuk Khalid Mohd Jiwa, or better known as Datuk K, who fully supported her dream. Siti and Datuk K roped in close friends and industry experts as business partners to take Siti’s dream to reality.  

 

 

• 2008 marked the starts of a journey of enthusiasm and devotion to make SimplySiti a brand that truly epitomises the woman who inspired it.

 

 

• From particular research and development, attractive design and packaging, to careful choice of natural ingredients, every single detail was subjected to accurate and rigorous standards of quality.

 

 

 

• ​Conceptualised with the modern day challenges of women, SimplySiti was launched in March 2010 with its tagline “It used to be my secret, now it’s yours”, SimplySiti has built its position in the beauty market, as a beauty brand that promises ‘Simply Beautiful’ and ensures to fulfil the beauty needs of the Malaysian women.

 

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